PRIVACY POLICY
EFFECTIVE DATE: January 25, 2025
This Privacy Policy describes how WALLS Entertainment ("Company," "we," "our," or "us") collects, uses, and shares your personal information when you use our services, website, and related applications.
1. INTRODUCTION AND SCOPE
1.1. Purpose and Scope:
This Privacy Policy ("Policy") governs the collection, use, storage, and disclosure of personal information by WALLS Entertainment ("Company," "we," "our," or "us") in connection with our talent management services, proprietary platforms, websites, applications, and related services (collectively, the "Services"). This Policy demonstrates our commitment to protecting your privacy and handling your data in accordance with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Personal Information Protection and Electronic Documents Act (PIPEDA).
1.2. Definitions:
"Personal Information" means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly.
"Processing" means any operation or set of operations performed on personal information, whether or not by automated means.
"Platform Data" refers to information collected from various social media platforms through their respective APIs and services.
"Sensitive Personal Information" includes special categories of personal data as defined under applicable data protection laws.
1.3. Acceptance and Modification:
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. We reserve the right to modify this Policy at any time, and such modifications shall be effective immediately upon posting. Your continued use of the Services following any modifications indicates your acceptance of the modified Policy.
2. INFORMATION COLLECTION AND PROCESSING
2.1. Categories of Personal Information:
a) Identity and Contact Information:
- Full name and preferred name
- Email addresses (personal and business)
- Phone numbers
- Postal addresses
- Emergency contact information
- Government-issued identification numbers (where required)
b) Account and Authentication Data:
- Username and password credentials
- Security questions and answers
- Multi-factor authentication data
- Login history and session data
c) Financial and Transaction Information:
- Payment processing information
- Financial account details (processed securely through our authorized payment processors)
- Transaction records
- Revenue data
- Tax-related information as required by law
d) Platform-Specific Data:
- Social media account credentials and tokens
- Content performance metrics
- Audience demographics and behavior data
- Engagement statistics
- Monetization metrics
- Brand collaboration history
2.2. Methods of Collection:
We collect personal information through:
a) Direct Interactions:
- Service registration and onboarding
- Communications with our team
- Customer support interactions
- Contract negotiations and execution
b) Automated Technologies:
- Platform APIs and integrations
- Cookies and tracking technologies
- Analytics tools and services
- Automated data synchronization
c) Third-Party Sources:
- Social media platforms
- Business partners and service providers
- Public databases and records
- Industry databases and analytics providers
3. USE AND PROCESSING OF INFORMATION
3.1. Legal Bases for Processing:
We process your personal information under the following legal bases:
a) Contractual Necessity:
- Service delivery and management
- Account administration
- Payment processing
- Performance analytics
b) Legitimate Interests:
- Business development and improvement
- Market research and analysis
- Fraud prevention and security
- Legal compliance and audit requirements
c) Legal Obligations:
- Tax reporting and compliance
- Legal proceedings and investigations
- Regulatory requirements
d) Consent:
- Marketing communications
- Optional features and services
- Special categories of personal data
3.2. Purposes of Processing:
a) Core Service Delivery:
- Talent management services
- Content optimization and strategy
- Performance analysis and reporting
- Revenue management and distribution
b) Platform Integration:
- API authentication and access
- Data synchronization and updates
- Cross-platform analytics
- Content management and distribution
c) Business Operations:
- Account management and support
- Financial transactions and reconciliation
- Contract administration
- Service optimization and improvement
4. DATA SHARING AND DISCLOSURE
4.1. Categories of Recipients:
We may share your personal information with the following categories of recipients:
a) Service Providers:
- Cloud hosting providers
- Payment processors
- Analytics services
- Customer support platforms
- Professional service providers (legal, accounting, etc.)
b) Platform Partners:
- Social media platforms (YouTube, TikTok, META)
- Content distribution networks
- Advertising networks
- Brand collaboration platforms
c) Legal and Regulatory Recipients:
- Government authorities
- Law enforcement agencies
- Regulatory bodies
- Courts and tribunals
4.2. Safeguards for Data Sharing:
We implement appropriate safeguards when sharing personal information:
- Data processing agreements
- Standard contractual clauses
- Confidentiality obligations
- Security requirements and audits
- Access controls and monitoring
5. DATA SECURITY AND PROTECTION
5.1. Technical and Organizational Measures:
We implement and maintain appropriate technical and organizational security measures:
a) Infrastructure Security:
- Enterprise-grade encryption (at rest and in transit)
- Secure data centers with redundancy
- Regular security assessments and penetration testing
- Intrusion detection and prevention systems
b) Access Controls:
- Role-based access control (RBAC)
- Multi-factor authentication (MFA)
- Regular access reviews and audits
- Secure authentication protocols
c) Data Protection:
- Data backup and recovery procedures
- Data loss prevention (DLP) systems
- Secure data disposal methods
- Privacy-by-design principles
5.2. Incident Response:
In the event of a security incident:
- Prompt investigation and containment
- Notification to affected parties within 72 hours
- Cooperation with authorities and regulators
- Implementation of remediation measures
6. INTERNATIONAL DATA TRANSFERS
6.1. Cross-Border Transfer Mechanisms:
For transfers of personal information outside your jurisdiction:
a) Legal Frameworks:
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules (BCRs)
- Adequacy decisions
- Privacy Shield certification (where applicable)
b) Additional Safeguards:
- Encryption and pseudonymization
- Data minimization principles
- Regular compliance assessments
- Contractual guarantees
7. RETENTION AND DELETION
7.1. We retain your information for:
- The duration of our service relationship
- Legal and regulatory compliance periods
- Legitimate business purposes
7.2. Data is securely deleted when no longer needed.
8. CHILDREN'S PRIVACY
8.1. For users under 18:
- Parental consent is required
- Limited data collection
- Enhanced privacy protections
- Special handling of minor's information
9. UPDATES TO THIS POLICY
9.1. We may update this Privacy Policy periodically.
9.2. Changes will be communicated through:
- Email notifications
- Website announcements
- Platform notifications
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: privacy@wallsentertainment.com